INFORMATION ON THE PROTECTION OF PERSONAL DATA
It attaches great importance to ensuring the security of your personal information that you have transmitted to us, both when using our website and in other ways. The "Personal Data Protection Law" numbered 6698 has entered into force. We would like to inform you about the aforementioned legislation and some definitions specified in this legislation:
Personal data : Any information relating to an identified or identifiable natural person,
Processing of Personal Data: Obtaining, recording, storing, preserving, changing, rearranging, disclosing, transferring, taking over, making available personal data by fully or partially automatic or non-automatic means provided that it is a part of any data recording system, all kinds of operations carried out on the data, such as the classification or prevention of its use,
Data processor: The natural or legal person who processes personal data on behalf of the data controller, based on the authority given by the data controller,
Data registration system: The registration system in which personal data is processed and structured according to certain criteria,
Data controller: It refers to the natural or legal person who determines the purposes and means of processing personal data and is responsible for the establishment and management of the data recording system.
1. Protection of Personal Data and Purpose of Consent and Position of Data Controller of our Company:
Our shopping site has the title of "data controller" within the scope of the Personal Data Protection Law No. 6698 ("Law") in terms of personal data regarding customers, and to inform customers about the personal data processing activities carried out by our shopping website in accordance with this Law on Protection of Personal Data and Consent, and It is aimed to obtain their explicit consent for the situations specified in article 3 below.
3. Personal Data to be Processed in accordance with the Explicit Consent of Customers and Purposes of Processing:
For the following cases where the personal data processing conditions in Articles 5/2 and 6/3 of the Law cannot be met, the express consent of the customers is required in order for personal data to be processed by our Shopping site.
2. Purpose of Processing Personal Data of Customers:
Personal data belonging to customers are processed in accordance with the personal data processing conditions and purposes set forth in the following and Articles 5 and 6 of the Law. Personal data of customers;
To carry out the necessary work by the business units and to carry out the relevant business processes in order to benefit the relevant people from the products and services offered by our shopping site,
To carry out the necessary work by the relevant business units for the realization of the commercial activities carried out by our shopping site and to carry out the related business processes,
Planning and execution of commercial and/or business strategies of our shopping site,
Planning and execution of activities necessary to ensure the legal, technical and commercial-occupational safety of the relevant persons who have a business relationship with our shopping site, and to customize the products and services offered by us according to the tastes, usage habits and needs of the persons concerned, and to recommend and introduce them to the relevant persons,
Establishment of possible rights and claims of the related parties
Giving information to authorized institutions based on legislation
Creating and tracking visitor records
To fulfill obligations within the scope of the Law on the Protection of the Consumer, the Law on the Regulation of Retail Trade and other legal regulations on behalf of our Company, by our branches, call center, affiliates or through our websites and social media pages or through any and all channels including but not limited to to ensure,
To provide better service to customers, to provide and present various advantages, to provide information about sales, marketing, information, promotions, to provide information about campaigns and conditions, to conduct surveys, customer satisfaction research, to speed up your purchases, to receive and deliver your orders,
Creating campaigns for customers, cross-selling, target audience determination,
Carrying out activities to increase the user experience by tracking customer movements, developing the operation of the website and mobile application of our shopping site and personalizing it according to customer needs, conducting direct and indirect marketing, personalized marketing and remarketing activities, personalized segmentation, targeting, analysis and company Carrying out internal reporting activities, market research,
Planning and executing the sales and marketing processes of our shopping site's products and/or services, including for the purposes of planning and executing customer satisfaction activities and planning and executing customer relationship management processes, creating and/or increasing loyalty to the products and/or services offered by our shopping site Within the scope of the planning and execution of the processes, it can be processed in line with the approval of the Customer and shared with the parties specified in this Personal Data Protection Text.
Our Shopping Site; has the right to associate the behavior of the user on the site with a cookie in the browser, even if they are not a member, for the purpose of online behavioral advertising and marketing, and to define remarketing lists based on metrics such as the number of pages viewed, the duration of the visit and the number of target completions. Then, targeted advertising content may be shown to this user on the site or on other sites in the Display Network, based on the interests of the users. During the redirection of Google AFS ads to our Shopping Site, Google may place cookies on users' browsers or read the cookies contained in them or use web beacons to collect information.
4. Transfer of Personal Data of Customers:
To carry out the necessary work by the business units to benefit from the personal data of the customers, the products and services offered by our shopping site and to carry out the relevant business processes, to carry out the necessary work by the relevant business units for the realization of the commercial activities carried out by our shopping site and to carry out the related business processes, Planning and executing the commercial and/or business strategies of our shopping site, ensuring the legal, technical and commercial-occupational security of our shopping site and the related persons who have a business relationship with our shopping site, and customizing the products and services offered by our shopping site according to the tastes, usage habits and needs of the persons concerned. Company officials, within the framework of the personal data processing conditions and purposes specified in Articles 8 and 9 of the Law, including the planning and execution of the activities necessary for the recommendation and promotion of the relevant persons. It can be shared with our affiliates, business partners, suppliers, shareholders, legally authorized public institutions and organizations and private institutions.
The User's Name and Contact Information may be shared with payment institutions for the purpose of identity verification pursuant to the framework agreement of the payment institution to be approved at the payment stage and in accordance with the Regulation on the Prevention of Laundering of Proceeds of Crime and the Financing of Terrorism, published in the Official Gazette dated 9 January 2008 and numbered 26751.
Our Shopping Site will be able to transfer personal data to third parties in the country as well as abroad, provided that the conditions stipulated in the Law No. 6698 are met within the above-mentioned purposes.
5. Collection Method and Legal Reason of Personal Data:
Personal data is collected electronically from customers. Personal data collected for the above-mentioned legal reasons can be processed and transferred for the purposes specified in Articles 5 and 6 of the Law and this Personal Data Protection Text.
6. Retention Periods of Personal Data
Our Shopping Site stores personal data for the period specified in these legislations, if it is stipulated in the relevant laws and regulations.
If a period of time is not regulated in the legislation regarding how long personal data should be stored, Personal Data is processed for a period of time that requires it to be processed in accordance with the practices of our Shopping Site and the practices of commercial life, and then deleted, destroyed or, depending on the activity carried out while processing that data. is made anonymous.
The purpose of processing personal data has ended; If the storage periods determined by the relevant legislation and our Shopping Site have also come to an end; Personal data can only be stored to provide evidence in possible legal disputes or to assert the right related to personal data or to establish a defense. Despite the expiry of the statute of limitations for asserting the right mentioned in the establishment of the terms herein, and the expiry of the statute of limitations, the retention periods are determined based on the examples previously submitted to our Shopping Site on the same issues. In this case, the stored personal data is not accessed for any other purpose, and only when necessary to use it in the relevant legal dispute, access to the relevant personal data is provided. Here, too, personal data is deleted, destroyed or anonymized after the aforementioned period expires.
7. Rights of Customers as Personal Data Owners:
Data owners pursuant to Article 11 of the Law; (i) to learn whether personal data about them is processed, (ii) to request information if their personal data has been processed, (iii) to learn the purpose of processing personal data and whether they are used in accordance with its purpose, (iv) to which personal data is transferred in the country or abroad. knowing the third parties, (v) requesting the correction of personal data in case of incomplete or incorrect processing and requesting the notification of the transaction made within this scope to the third parties to whom the personal data has been transferred, to request the deletion or destruction of personal data in case of withdrawal, and to notify third parties to whom personal data has been transferred, (vii) to object to the emergence of a result against the person himself by analyzing the processed data exclusively through automated systems, and (viii) to receive personal data has the right to demand the compensation of the damage in case of loss due to unlawful processing of the data.
Requests regarding the exercise of these rights can be submitted by the personal data owners, our Shopping Site, through the methods specified under the Law No. 6698. Our shopping site will evaluate the requests and conclude them within 30 days.
There may be changes in line with legal and technological developments regarding the issues included in this form.